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The first BEYBLADE was launched in 1999 by the toy company TOMY in Japan. A few years later, a series was created to support the toys and create an immersive world for fans. In 2001, the BEYBLADE franchise was introduced to the rest of the world. From there, it became an international hit – the show aired in over 80 countries around the world and merchandise revenues exceeded 3.5 Billion USD globally, with over 400 partnerships worldwide. BEYBLADE was on every toy list and awards roster and became the fascination of millions of children. Thousands of kids gathered to compete at the WBBA (World BEYBLADE Battle Association) championships at local, state and national levels, all competing for the elusive title of World Champion.

The BEYBLADE franchise became a true global phenomenon that captured the essence of stimulating game play while introducing fans to an engaging world full of unforgettable characters. The latest generation of the BEYBLADE saga has all of the same excitement of the previous generations, with novel developments and new thrilling elements including tops that burst in battle! BEYBLADE BURST is engaging fans old and new alike.


Kids: 6-12 years


  • 51 episodes x 22 minutes released on June 2, 2017, by Cartoon Network
  • An exclusive toys line of Hasbro since June 2017
  • Season 2 of BEYBLADE BURST on May, by Cartoon Network
  • New line of toys this 2018


Beyblade is the story of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top.

Valt Aoi is crazy about Beyblade. Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodigy and has already been named as one of the National Beyblade Tournament’s Supreme Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching this year’s national tournament. But to get to the big leagues, he must first emerge victorious from the district tournament – no easy feat, given the tough opponents standing in his way. Determined to win, Valt aims to make it to the championship, where he hopes to battle Shu and move on to the national tournament. As he battles, Valt broadens his circle of friends and reaches new heights. Without even realizing it, he has begun to dream of becoming the best Blader in the world.

CPL is Beyblade Burst Licensing Agent for the following countries: Argentina, Uruguay, Paraguay, Bolivia, Chile, Colombia, Ecuador, Perú, Venezuela, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Caribbean Islands, Belize, Trinid. y Tob.